AI-Driven Marketing, Customer Insights & Growth
Create content, understand customers and grow sales with AI, mobile-first.
You will leave with: A 30-day AI-assisted marketing campaign and a working chatbot prototype
Overview
Marketing, sales and customer experience teams learn to produce content at speed, segment customers, deploy chatbots, forecast sales and optimise campaigns, with a focus on mobile-first African markets and SMEs.
- Duration
- 3 days
- Level
- Foundation
- Approach
- 70% hands-on
- Certificate
- Competency certificate
African context: Kenyan SMEs, e-commerce platforms and mobile-first customer engagement
AI tools you will use
- ChatGPT
- Canva AI
- HubSpot AI
- Meta AI tools
Who should attend
- Marketing and communications teams
- Sales and customer service managers
- SME owners and entrepreneurs
What you will be able to do
- 01Produce ads, social posts and copy with AI
- 02Segment customers using AI-assisted analysis
- 03Deploy a simple customer service chatbot
- 04Forecast sales and optimise campaigns
Course modules
Module 1
Content creation
- Copywriting with AI
- Canva AI design
- Brand voice
Module 2
Customer insights
- Segmentation
- Social listening
- Customer feedback analysis
Module 3
Chatbots and engagement
- WhatsApp and web chatbots
- Customer journeys
- Escalation
Module 4
Sales and campaigns
- Sales forecasting
- Campaign optimisation
- Measuring ROI
Upcoming dates
Express interest in a date and we will send you a quotation. Groups and in-house delivery are also available.
April 20271 intake
26 – 28 Apr 2027
Express interestOnline · Live online · 3 days
October 20271 intake
4 – 6 Oct 2027
Express interestClassroom · Nairobi · 3 days
Frequently asked questions
How do I join a course?
Choose a course and date, then click Express interest. Tell us how many people you would like to train, and we will send you a quotation or proposal and an invoice within one working day.
Why aren't course fees shown on the website?
Every engagement is shaped around the number of participants, the delivery mode and how much tailoring you need. We send a clear quotation or proposal for your specific needs, usually within one working day.
Do I need a technical background?
No. Most of our courses are designed for professionals with no technical or programming background. Each course page shows its level, and advanced courses list any prerequisites.
What will I leave with?
Every participant leaves with a tangible output (a working tool, dashboard, policy or portfolio project built on their own work) and a Dlearn certificate of competency.
Can a course be delivered just for our organisation?
Yes. Every course can be run in-house at your premises, at a venue of your choice, or online, and tailored to your sector, systems and data. We send a proposal within two working days.
Do you train large groups or whole organisations?
Yes. Our AI capacity building programmes train hundreds of staff across departments or counties, with learning pathways from foundation to advanced and reporting for leadership and funders.
How do I pay?
Once you accept our quotation, we issue an invoice payable by bank transfer, M-Pesa or cheque. Payment is normally due before the course starts unless agreed otherwise.
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